Nylon Search - Recruitment And Executive Search - Montvale, NJ
posted 2 months ago
The Product Analyst position at our leading Digital Media and Marketing Technology company is an exciting opportunity for ambitious and driven individuals with a background in product analysis or product management. The ideal candidate will have 1-3+ years of experience working on marketing technology product innovation projects or initiatives, particularly in areas such as SEO, Social Media, User Acquisition, UX, and Customer Loyalty. This role is pivotal in collaborating with the Product Innovation Team to validate, develop, and test product ideas and new technology solutions that enhance our digital marketing capabilities across various platforms, including our SEO/Search, Social Media, and Programmatic marketing suite of products. In this role, you will be responsible for conducting in-depth market research to identify emerging trends and customer needs, as well as assessing the performance of new products and gathering customer feedback. You will analyze market data to uncover opportunities for product innovation in media solutions and collaborate closely with the Product Development Team to integrate these market insights into the product development process. This position offers a unique chance to work with cutting-edge technologies and to be part of a highly innovative and visible team that is pioneering new products and platforms in the digital marketing space. Candidates with experience leveraging data science and/or AI will find this role particularly rewarding, as will those who have conducted A/B testing and have knowledge of digital marketing tools and platforms such as Google Analytics, Social Media advertising platforms, and SEO tools. We are also open to considering candidates with a background in financial services product analysis or product management, making this a versatile opportunity for professionals looking to expand their horizons in the marketing technology sector.