Product Manager Marketing

$110,000 - $145,000/Yr

Endologix - Irvine, CA

Full-time - Mid Level

Remote - Irvine, CA

Miscellaneous Manufacturing

About the position

The Product Manager for Marketing at Endologix will play a crucial role in executing marketing strategies aimed at increasing awareness and adoption of the DETOUR system among healthcare providers. This position involves collaboration with cross-functional teams to implement marketing initiatives, focusing on content development, sales support, and physician engagement, all while adhering to the strategic direction of the organization.

Responsibilities

• Implement marketing strategies and campaigns, including the creation of digital content, sales collateral, and promotional materials to support the growth of the DETOUR system.
• Assist the sales team by developing and updating marketing tools, presentations, and resources that communicate the value of the DETOUR system.
• Coordinate with marketing and sales teams to organize physician education programs, including webinars, training sessions, and conferences.
• Assist in gathering and analyzing market research, competitive insights, and feedback from healthcare providers to inform ongoing marketing initiatives.
• Work closely with internal teams to ensure marketing activities comply with clinical guidelines and regulatory requirements.
• Support the planning and execution of trade shows, conferences, and other events where the DETOUR system is featured.
• Track and measure the performance of marketing initiatives, providing regular reports to the Product Lead on key metrics and recommending adjustments to improve campaign effectiveness.
• Assist in gathering and utilizing patient testimonials and case studies to create compelling marketing content.

Requirements

• Bachelor's degree in marketing or related business field.
• Minimum 5+ years of medical device marketing experience or product development required (Master's may substitute for two years of experience).
• Extensive knowledge of the medical device industry and company products.
• Excellent presentation, organizational, and interpersonal skills.
• Customer service orientation required.
• Good clinical acumen and ability to conduct tabletop demonstrations and articulate technical attributes.
• Experienced negotiator with the ability to prepare, edit, and execute necessary contracts and documents.

Nice-to-haves

• MBA preferred.
• Peripheral vascular or cardiovascular device experience desirable.
• Prior clinical experience in OR or Cath lab desirable.

Benefits

• Discretionary bonus potential up to 15%