Tyson Foods - Portage, IN
posted 3 months ago
The Product Manager is responsible for the management of business activities for the brand, overseeing the budget and P&L to meet company objectives for the Annual Operating Plan and Long-Range Planning process. This role involves developing and collaborating on both long and short-term strategies, sustaining innovation, new products, packaging, and sales promotion programs aimed at achieving corporate profit volume and share objectives. The Product Manager will play a crucial role in ensuring that the brand meets its financial targets and market share goals through effective planning and execution of business strategies. In this position, the Product Manager will have P&L ownership for assigned Brands/Categories, which includes submitting business plans that define success for their area of ownership. They will monitor performance measurements to ensure that sales volume, share, and profit objectives are accomplished, recommending and implementing corrective actions as necessary. The role requires the development and seamless execution of business plans to deliver against category financial and share objectives, as well as the creation of share growth strategies and tactics for assigned Brands/Categories. Collaboration is key in this role, as the Product Manager will work closely with internal pricing partners to develop and execute strategic pricing initiatives. They will manage the budget and MAP spending for their assigned product responsibility and participate in monthly volume forecasts for assigned categories, coordinating between demand and supply planning to achieve best-in-class forecast accuracy. The Product Manager will analyze data to identify insights and translate them into business initiatives or actionable tasks to drive results, creatively identifying opportunity areas for growth by effectively using consumption data, market research, and competitive intelligence. Additionally, the Product Manager will develop meaningful consumer positioning for all assigned product lines, creating added value versus competitive offerings and effectively communicating product advantages to consumers. They will lead cross-functional team projects involving Insights, Finance, Operations, Demand Planning, SS&P, Innovation, R&D, and Shopper Marketing in support of category objectives. The role also involves managing the process of identifying industry and consumer trends, overseeing proprietary research projects, and analyzing secondary data to spot trends and insights that support defined strategies. The Product Manager will partner with innovation channels and customer business teams to develop and execute innovation plans, including concept development, feasibility, validation, product, and packaging, while also identifying and developing sustaining innovation across assigned categories. The position requires seeking opportunities for personal development and proactively identifying ways to add value to Business Unit teams, along with performing other duties as assigned.