Product Manager (Marketing)

Tyson Foods - Springdale, AR

Full-time - Mid Level

Onsite - Springdale, AR

Food Manufacturing

About the position

The Product Manager is responsible for overseeing the business activities of assigned brands, managing the budget and P&L to align with company objectives. This role involves developing and executing strategies for innovation, new products, and sales promotions to achieve corporate profit and market share goals.

Responsibilities

• P&L ownership for assigned Brands/Categories, including submitting business plans that define success.
• Monitor performance measurements to ensure sales volume, share, and profit objectives are met, recommending corrective actions as necessary.
• Develop and execute business plans to meet category financial and share objectives.
• Create share growth strategies and tactics for assigned Brands/Categories.
• Collaborate with internal pricing partners to develop and execute strategic pricing initiatives.
• Manage budget and MAP spending for assigned product responsibilities.
• Participate in monthly volume forecasts for assigned categories, coordinating between demand and supply planning.
• Analyze data to identify insights and translate them into actionable business initiatives.
• Identify growth opportunities using consumption data, market research, and competitive intelligence.
• Develop meaningful consumer positioning for all assigned product lines and communicate product advantages effectively.
• Lead cross-functional team projects in support of category objectives.
• Manage the process of identifying industry and consumer trends and conduct proprietary research projects.
• Partner with innovation channels and customer business teams to develop and execute innovation plans.
• Identify and develop sustaining innovation across assigned categories.
• Implement product specification changes as needed.
• Seek opportunities for personal development and add value to Business Unit teams.

Requirements

• Bachelor's Degree required; MBA preferred.
• Minimum of 5-6 years of experience in consumer-packaged goods marketing.
• Proven track record in managing and meeting volume and profit targets.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation skills.
• Ability to lead cross-functional teams effectively.
• Proven ability to manage multiple projects in a dynamic environment.

Benefits

• Paid time off
• 401(k) plans
• Affordable health, life, dental, vision, and prescription drug benefits
• Relocation assistance