Zimmer Biomet

posted about 1 month ago

Full-time - Mid Level
Miscellaneous Manufacturing

About the position

The position at Zimmer Biomet involves leading marketing development efforts for new products in the lower extremity revision groups. The role focuses on identifying market trends, forming strategic plans, and ensuring successful commercialization of products. It requires collaboration across various internal and external teams to meet market needs and enhance product offerings.

Responsibilities

  • Identifies market trends, issues, and competitive environment to form strategic plans for product brands or sub-segments.
  • Leads the marketing development effort to bring new products from concept through commercialization, including market exit.
  • Participates actively in assigned project teams.
  • Acquires product information through market research and regional input to ensure projects meet market needs.
  • Works across multiple internal and external groups such as design, packaging, regulatory claims, and sales force education.
  • Maintains a high level of product category knowledge through published information, market contacts, and industry meetings.
  • Owns major brands and/or sub-segment of the portfolio and cultivates strategy at the brand level.
  • Ensures execution of key strategies for the brand and/or sub-segment level.
  • Interacts closely with Marcom teams to define clear messaging for the brands/sub-segments.
  • Defines clinical evidence plan with the clinical strategic lead for the brands and/or sub-segment.

Requirements

  • B.A./B.S. required, preferably in Business or Engineering.
  • 6-8 years of marketing experience required, with prior internship/co-op within medical device preferred.
  • Familiarity with Zimmer Biomet products, procedures, and promotions preferred.
  • Medical Device and/or Orthopaedic experience is preferred.
  • Experience in both Sales and Commercial Marketing is preferred.

Nice-to-haves

  • Knowledge of existing products, new developments, and market needs to formulate strategic marketing plans.
  • Understanding of financial trends and performance in specific brand lines.
  • Ability to prepare forecasts and identify market shifts and threats.
  • Understanding of technical medical language to interact with customers and translate it into business terms.
  • Ability to assess brand viability relative to existing products and new offerings.

Benefits

  • Development opportunities
  • Robust employee resource groups (ERGs)
  • Flexible working environment
  • Location specific competitive total rewards
  • Wellness incentives
  • Culture of recognition and performance awards
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