Ipsen Pharma - Cambridge Springs, PA
posted 4 months ago
The Product Manager, Onivyde is a pivotal role within the Oncology Commercial Team at Ipsen Biopharmaceuticals, Inc. This position reports directly to the Senior Director of Onivyde Marketing and is responsible for the creation and development of effective marketing operations. The Product Manager will oversee the execution of assigned initiatives, ensuring that they are delivered flawlessly and align with the overall brand strategy. This role requires a strong focus on project management, as the individual will lead the implementation of various marketing initiatives, including the optimization of campaign materials, congress management, and internal communications across multiple channels. In this role, the Product Manager will collaborate closely with vendors to conceptualize, develop, and execute promotional materials and programs. They will be tasked with identifying innovative and compliant mechanisms to engage key customers, thereby differentiating Ipsen based on its strengths. Creativity and out-of-the-box thinking are essential to enhance the customer experience and ensure that marketing spend is efficient and on target. The Product Manager will also support the team in tracking market performance, trends, and developments, which will influence business strategy and help identify future risks and opportunities. Cross-functional collaboration is a key aspect of this role, as the Product Manager will work with various teams, including Oncology field leadership, the Training team, and the Sales teams, to support sales force execution and other business needs. They will also collaborate with the Business Insights and Data teams to develop research plans that ensure a comprehensive understanding of the brand strategy. The ideal candidate will possess a strong background in marketing within the pharma/biotech industry, particularly in oncology, and will have the ability to manage multiple projects in a fast-paced environment.