Product Manager, Paid Media

Menlo Ventures Management, L.p. - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Funds, Trusts, and Other Financial Vehicles

About the position

We are seeking a dynamic Product Manager specializing in Paid Media Technologies to join our impactful Growth product team. This role involves owning the development, optimization, and management of our paid media technology stack, driving innovation and efficiency across all media channels. The Product Manager will collaborate closely with marketing and media teams to shape a data-driven paid media strategy, focusing on maximizing ROI and improving media spend efficiency.

Responsibilities

• Develop and implement a forward-looking paid media technology strategy that aligns with overall business objectives and drives marketing spend optimization.
• Stay on top of industry trends in paid media, ad technologies, and automation tools to continuously enhance capabilities.
• Evaluate and recommend emerging technologies for media buying, optimization, and measurement.
• Partner with cross-functional teams to define roadmaps, prioritize features, and ensure successful implementation of media tech products.
• Champion a customer-focused approach to deliver optimized paid media performance and exceptional user experiences.
• Evaluate, select, and integrate sophisticated paid media tools and platforms, including bid management, attribution, programmatic, and media analytics tools.
• Work with media and marketing teams to ensure flawless data flow across ad platforms and internal systems, enabling accurate measurement and optimization.
• Enable media performance metrics, analytics, and A/B testing to continuously optimize media spend and performance.
• Spearhead proof-of-concepts for new technologies, ensuring their potential impact on paid media efficiency is thoroughly evaluated.

Requirements

• 4+ years of experience as a Product Manager, with a strong focus on paid media technologies and platforms like Google Ads, Meta Ads, programmatic buying platforms, DSPs, and ad optimization tools.
• Deep understanding of a wide range of marketing technologies and platforms, including CRM, marketing automation, measurement and attribution analytics, personalization, bid optimization, media ad platforms, content management, and AI-driven solutions.
• Expertise in data privacy regulations and compliance, with the ability to navigate sophisticated data governance requirements.
• Exceptional strategic thinking, with a proven track record to translate business objectives into actionable marketing technology strategies.
• Strong analytical mindset, proficient in analyzing sophisticated data sets, deriving insights, and making data-driven decisions.
• Proven experience in driving innovation, championing new technologies, and fostering a culture of experimentation.

Benefits

• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Take Care of Yourself Days
• Mental health support with therapy and coaching through Modern Health
• 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents
• Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
• Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit
• A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location.