Product Manager, Product and Channel Marketing, OptiFreight® Logistics

$78,500 - $112,100/Yr

Cardinal Health - Springfield, IL

Full-time - Mid Level

Springfield, IL

Merchant Wholesalers, Nondurable Goods

About the position

The Product Manager for Product and Channel Marketing at Cardinal Health's OptiFreight® Logistics plays a crucial role in downstream marketing, which is responsible for assessing customer needs, market conditions, and competition to inform business strategy and execute marketing initiatives aligned with business goals. This position encompasses both channel marketing and product marketing responsibilities, focusing on the execution of essential marketing initiatives such as tradeshow strategy, channel and message development, and product marketing deliverables. The role requires coordination across various functions to share insights, manage relationships with internal and external partners, and report on the performance of marketing campaigns and initiatives. In this hybrid marketing role, the Product Manager will collaborate with stakeholders to develop and document goals and key performance indicators for each product and service in the portfolio. They will execute marketing strategies against established goals for return on investment and product health metrics. The manager will also be responsible for creating and managing content to support channel and product strategies, ensuring compliance with relevant regulations and internal policies. Monitoring key performance indicators throughout campaigns and product life cycles is essential, as is making necessary adjustments to strategy and customer targeting. The role includes ownership of product launches, sales enablement training, and external market promotions. The Product Manager will analyze data from marketing campaigns and coordinate with business intelligence teams to track performance. Regular reporting on campaign performance to senior management is expected, along with hosting sales training and discovery calls. The position requires a deep understanding of market research, trends, and competitive landscapes to formulate new marketing concepts and approaches for products and services. Participation in industry conferences and events to promote OptiFreight® Logistics' offerings is also a key responsibility.

Responsibilities

• Collaborate with stakeholders from various functions to develop and document goals and key performance indicators for each product and/or service in the portfolio.
• Execute marketing strategies against established goals for return on investment and product health metrics.
• Manage and develop content to support channel and product strategy, ensuring compliance with relevant regulations and internal policies.
• Monitor key performance indicators throughout campaigns and product life cycle, making adjustments to strategy and customer targeting as necessary.
• Own elements and broader support for related product launches, including sales enablement, training, and external market promotions.
• Support ongoing and measurable sales enablement trainings to ensure all critical teams have necessary information to efficiently commercialize and grow the product.
• Perform analyses of data from marketing campaigns, pipeline, or market intelligence, coordinating with business intelligence teams as necessary.
• Report on the performance of marketing campaigns during regular meetings with senior management.
• Host broader sales training and discovery calls, managing ongoing meetings with internal stakeholders.
• Summarize and communicate key performance indicators, providing insights on performance.
• Analyze market research, trends, projections, and innovations to formulate concepts for new marketing campaigns.
• Develop understanding of competitive landscape and participate in industry conferences to promote products and services.

Requirements

• Bachelor's degree, advanced degree preferred.
• 4-8 years' experience in related field preferred.
• Familiarity with logistics, especially in healthcare, and working knowledge of pharmacy operations, needs, and requirements for shipping and logistics.
• Experience in channel development and marketing.
• Experience supporting new product launches through commercialization and sales team enablement.
• Ability to work independently, using good judgment and leadership abilities to manage priorities and projects.
• Demonstrates strong financial acumen and logical decision-making in a general business environment.
• Understands pricing, deal structure, and assessing financial implications.
• Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business and marketing plan.
• Ability to understand market trends and competitive positioning and adjust product offerings accordingly.
• Proficient in mining research/data and interpreting findings to solve problems and tell a story.
• Microsoft Office experience with an emphasis on Excel and PowerPoint.
• Excellent verbal and written communication skills.
• Maintains a positive attitude with a focus on creative solutions and strong internal partnerships.
• Ability to travel up to 10%.

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before payday with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs