Cardinal Health - Richmond, VA
posted 2 months ago
Downstream Marketing at Cardinal Health plays a crucial role in assessing customer needs, market conditions, and competition to inform business strategy and execute marketing initiatives that align with business goals. The Product and Channel Downstream Marketing team is responsible for defining the market, driving channel strategy, and growing product penetration across relevant channels and markets. This encompasses various aspects such as life cycle management, market research, product or service commercialization, pricing, positioning, promotion, branding, and more, all aimed at driving customer loyalty, business growth, and profitability. The OptiFreight® Logistics team is seeking a teammate for a hybrid marketing role that encompasses both channel marketing and product marketing responsibilities. This position is accountable for executing essential channel marketing initiatives, including tradeshow strategy and execution, as well as product marketing deliverables such as sales enablement through customer and market discovery, pipeline development and management, product positioning, and KPI tracking. The role requires coordination across functions to share insights and gain alignment on the path forward, manage relationships with internal and external partners, and report on the performance of marketing campaigns and initiatives. Key responsibilities include collaborating with stakeholders to develop and document goals and key performance indicators for each product and/or service in the portfolio, executing marketing strategies against established goals for return on investment and product health metrics, managing and developing content to support channel and product strategy, and ensuring compliance with relevant regulations and internal policies. The role also involves monitoring key performance indicators throughout campaigns and the product life cycle, making necessary adjustments to strategy and customer targeting, and owning elements of product launches, including sales enablement training and external market promotions. Additionally, the position requires performing analyses of data from marketing campaigns and coordinating with Business Intelligence teams to track performance, as well as hosting sales training and discovery calls to ensure all critical teams have the necessary information to commercialize and grow the product effectively.