Product Manager, Product and Channel Marketing, OptiFreight Logistics

Cardinal Health - Trenton, NJ

Full-time - Mid Level

Trenton, NJ

Merchant Wholesalers, Nondurable Goods

About the position

The Product Manager for Product and Channel Marketing at OptiFreight Logistics, a division of Cardinal Health, plays a crucial role in the downstream marketing efforts of the organization. This position is responsible for assessing customer needs, market conditions, and competition to inform business strategy and execute marketing initiatives that align with the company's goals. The role encompasses a hybrid marketing function, combining both channel marketing and product marketing responsibilities. The Product Manager will be accountable for executing essential channel marketing initiatives, such as tradeshow strategy and execution, as well as product marketing deliverables, including sales enablement through customer and market discovery, pipeline development and management, product positioning, and KPI tracking. In this role, the Product Manager will coordinate cross-functionally to share insights and gain alignment on the path forward. This includes managing relationships with internal and external partners and reporting on the performance of marketing campaigns and initiatives. The position requires collaboration with stakeholders from various functions to develop and document goals and key performance indicators for each product and/or service in the portfolio. The Product Manager will execute marketing strategies against established goals for return on investment and product health metrics. The responsibilities also include managing and developing content to support channel and product strategy, ensuring compliance with relevant regulations and internal policies. The Product Manager will monitor key performance indicators throughout campaigns and the product life cycle, making necessary adjustments to strategy and customer targeting. Additionally, the role involves owning elements of product launches, supporting sales enablement training, performing analyses of data from marketing campaigns, and reporting on campaign performance during regular meetings with senior management. The Product Manager will also analyze market research, trends, and innovations to formulate concepts for new marketing campaigns and approaches for products and services, while developing an understanding of the competitive landscape and participating in industry conferences to promote OptiFreight Logistics' offerings.

Responsibilities

• Collaborate with stakeholders from various functions to develop and document goals and key performance indicators for each product and/or service in the portfolio.
• Execute marketing strategies against established goals for return on investment and product health metrics.
• Manage and develop content to support channel and product strategy, ensuring compliance with relevant regulations and internal policies.
• Monitor key performance indicators throughout campaigns and the product life cycle, making adjustments to strategy and customer targeting as necessary.
• Own elements and broader support for related product launches, including sales enablement, training, external positioning, and marketing mix strategy development.
• Support ongoing and measurable sales enablement trainings to ensure all critical teams have necessary information to efficiently commercialize and grow the product.
• Perform analyses of data from marketing campaigns, pipeline, or market intelligence, coordinating with business intelligence teams or external vendors as necessary.
• Report on the performance of marketing campaigns during regular meetings with senior management.
• Host broader sales training and discovery calls, managing ongoing meetings with internal stakeholders.
• Summarize and clearly communicate key performance indicators and provide insights on performance.
• Analyze market research, trends, projections, and innovations to formulate concepts for new marketing campaigns and approaches for products and services.
• Develop an understanding of the competitive landscape and participate in industry conferences to promote OptiFreight Logistics' products and services.

Requirements

• Bachelor's degree, advanced degree preferred.
• 4-8 years' experience in a related field preferred.
• Familiarity with logistics, especially in healthcare, and working knowledge of pharmacy operations, needs, and requirements for shipping and logistics.
• Experience in channel development and marketing.
• Experience supporting new product launches through commercialization and sales team enablement.

Nice-to-haves

• Experience working in a hybrid marketing role.
• Strong analytical skills to interpret data and market trends.
• Excellent communication and interpersonal skills for stakeholder engagement.

Benefits

• Health insurance
• 401k retirement plan
• Paid time off
• Professional development opportunities
• Flexible work arrangements