Product Manager-(Product marketing,Communications,Operations)

Codebase Ltd - Hoboken, NJ

Full-time - Mid Level

Hoboken, NJ

About the position

The Product Manager role focuses on product marketing, communications, and operations, working closely with product management to align customer needs with product features. The position involves developing go-to-market strategies, creating product messaging, and supporting product launches to drive adoption and revenue growth.

Responsibilities

• Partner with product management to align customer needs with product features and benefits.
• Create and implement go-to-market strategies and tactics for new product releases.
• Develop product positioning and messaging for marketing and sales assets.
• Conduct and analyze research to derive insights and actions.
• Advocate for the customer by leveraging intelligence and research to understand customer segments.
• Support the development of Market Requirements Documents (MRDs) and Product Requirements Documents (PRDs).
• Plan and execute new product program launches at various life cycle stages.
• Lead sales enablement efforts in collaboration with marketing and training teams.
• Develop thought leadership on market and competitive trends.

Requirements

• 5 to 7 years of experience in product marketing.
• 3+ years in digital advertising or B2B software.
• Preferred expertise in adtech, martech, and related technology ecosystems.
• Solid understanding of advertising platforms and technologies.
• Proven ability to partner with cross-functional teams.
• Exceptional communication skills in writing and presentation.
• Analytical and data-driven mindset.
• Structured and strategic thinker.
• Outcome-focused with the ability to meet deadlines.
• Proficient in Microsoft Office applications.