Product Manager, Search Ads

$149,040 - $311,600/Yr

Tiktok - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, and our mission is to inspire creativity and bring joy. The Search Ads team, part of the Global Monetization Product and Technology (GMPT) organization, is looking for an experienced Product Manager to lead the development of innovative product solutions for TikTok Search Monetization. As TikTok's search capabilities grow, we aim to revolutionize how users discover and engage with content, making TikTok the preferred search engine for Gen Z and beyond. This role involves leading product development for various search ad formats, including product shopping ads, video shopping ads, and live shopping ads. In this position, you will deeply understand advertiser needs, analyze market trends and competitors, and design products that enhance customer ROI and satisfaction. You will also need to have a strong grasp of the bidding and auction system, iterating strategies to improve system efficiency. Collaboration is key, as you will work globally and cross-functionally with engineers, data analysts, product marketing managers, and other partners to ensure successful product development and go-to-market efforts. Your role will also involve evolving processes and resources to improve delivery speed and quality, ultimately being responsible for achieving the business goals set for the product.

Responsibilities

• Lead product development for TikTok & TikTok Shop search ads delivery, including product shopping ads, video shopping ads, and live shopping ads.
• Understand advertiser needs and analyze the market and competitors to design products that enhance customer ROI and satisfaction.
• Understand the bidding and auction system and iterate strategies to improve system efficiency.
• Collaborate globally and cross-functionally with engineers, data analysts, product marketing managers, and other partners for successful product development and go-to-market efforts.
• Evolve processes and resources to improve delivery speed and quality.
• Be responsible for achieving the ultimate business goals.

Requirements

• BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Engineering) or equivalent practical experience.
• 2+ years of experience in online advertising in a product management function.
• Deep understanding of and experience in digital advertising.
• Highly analytical with a focus on user needs and the ability to define product roadmaps despite ambiguity.
• Excellent communication, organizational, and analytical skills, with experience in cross-functional and global collaboration.

Nice-to-haves

• Experience in advertising delivery, commerce advertising, or search.
• Fluency or proficiency in Mandarin for product launches and communication with external stakeholders.

Benefits

• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• Gym and cellphone service reimbursements