Product Manager, Search Ads

$141,000 - $296,000/Yr

Tiktok - Seattle, WA

Full-time - Mid Level

Seattle, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Manager for TikTok Search Ads will lead the development of innovative advertising solutions for TikTok's rapidly growing search platform. This role focuses on understanding advertiser needs, analyzing market trends, and enhancing product offerings to improve customer satisfaction and return on investment. The position requires collaboration with cross-functional teams to ensure successful product launches and ongoing improvements in delivery speed and quality.

Responsibilities

• Lead product development for TikTok & TikTok Shop search ads delivery, including product shopping ads, video shopping ads, and live shopping ads.
• Understand advertiser needs, analyze the market and competitors, and design products to enhance customer ROI and satisfaction.
• Analyze the bidding and auction system and iterate strategies to improve system efficiency.
• Collaborate globally and cross-functionally with engineers, data analysts, product marketing managers, and other partners for successful product development and go-to-market efforts.
• Evolve processes and resources to improve delivery speed and quality.
• Be responsible for achieving the ultimate business goals.

Requirements

• BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Engineering) or equivalent practical experience.
• 2+ years of experience in online advertising in a product management function.
• Deep understanding of and experience in digital advertising.
• Highly analytical with a focus on user needs, capable of defining product roadmaps despite ambiguity.
• Excellent communication, organizational, and analytical skills, with experience in cross-functional and global collaboration.

Nice-to-haves

• Experience in advertising delivery, commerce advertising, or search.
• Fluency or proficiency in Mandarin for product launches and communication with external stakeholders.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% for dependents, and a Health Savings Account (HSA) with company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym, and cellphone service reimbursements.