Product Manager SEO and Global UX

About the position

Healthline, the leading source of health and wellness information, is seeking a Product Manager to transform our search content experience and global UX. In this role, you will own strategic initiatives focused on dramatically improving organic search performance, deepening user engagement, and evolving our site into a seamless user experience that supports users on their health journeys. Healthline is part of RVO Health, the world’s largest and fastest-growing digital health platform, with 1,400+ employees. At the core of RVO Health is Healthline Media and Distribution, a business that attracts nearly 90MM unique visitors per month in the US (#41 on Comscore’s top 50 list), and 200MM globally to its science and evidence-based, yet easy to understand content.

Responsibilities

• Identify opportunities for evolving our site experience based on user behavior data, business strategy, competitive analysis, and emerging trends in the search landscape and health information space.
• Partner with SEO, product marketing, editorial and lifecycle marketing teams to create product proposals for new site experiences (i.e. Article templates, Homepage, Site Nav), defining the scope, approach, and goals.
• Develop a prioritization framework and roadmap to increase organic traffic and site engagement.
• Collaborate with product designers and developers to deliver on the roadmap, developing and documenting requirements and driving efficient product delivery.
• Lead experimentation and testing to assess and improve search rankings and site engagement.
• Ensure products are mobile-first, accessible, and optimized for search engines.
• Collaborate with SEO experts and engineering teams to implement technical SEO best practices, including site schema, architecture, and page speed optimizations.
• Model and forecast expected product performance to inform prioritization.
• Analyze test results and overall product performance post-launch, in order to validate effectiveness and identify areas for improvement.
• Monitor KPIs such as sessions, time on page, return visitor rate, and conversion rates.
• Define and monitor KPIs such as organic sessions, engagement metrics, conversion rates, and global site performance, utilizing SQL queries and/or analytics platforms such as Google Analytics, Looker.
• Ensure stakeholders know what's on the roadmap, understand prioritization, and are included in strategic planning and product discovery.
• Present product performance data, strategic objectives, roadmaps, test results and learnings to leadership and stakeholders on a regular basis.

Requirements

• 3+ years of experience in product management, ideally focusing on user engagement, SEO, organic growth, and/or UX at a content-driven and/or user-centric company.
• Proven track record of driving meaningful improvements in organic search performance and user experience.
• Experience with SEO testing, A/B testing, and conversion rate optimization.
• Deep understanding of SEO best practices, search algorithms, and technical optimization.
• Familiarity with content management systems (CMS), UX/UI principles.
• Excellent communication and project management skills with a collaborative approach.
• Passion for digital health and a user-first approach to product development.

Nice-to-haves

• Interest in the health and wellness industry.

Benefits

• Starting Salary: $80,000 - $105,000
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips.
• Health Insurance Coverage (medical, dental, and vision).
• Life Insurance.
• Short and Long-Term Disability Insurance.
• Flexible Spending Accounts.
• Paid Time Off.
• Holiday Pay.
• 401(k) with match.
• Employee Assistance Program.
• Paid Parental Bonding Benefit Program.
• Pharmacy Benefits.
• Income Protection Plans.
• Pet Services Plans.
• Mental Health Support.
• Wellness Coaching.
• HSA- Health Savings Account.
• Commuter Benefits.
• Gym & Fitness Center Discount Program.