Product Manager, Upstream Marketing

$121,000 - $151,000/Yr

Shockwave Medical - Santa Clara, CA

Full-time - Senior

Hybrid - Santa Clara, CA

Merchant Wholesalers, Durable Goods

About the position

Shockwave Medical, Inc. is a pioneer in the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. The company aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque. We are looking for a high-performing individual to join our upstream marketing team to lead new peripheral product development projects. This individual will work closely with the Upstream Marketing Associate Director and Senior Product Managers to guide the direction of programs by engaging with Key Opinion Leaders (KOLs), exploring unmet needs and market opportunities, and collaborating with various internal teams including R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales teams. The ideal candidate will thrive in a fast-paced, collaborative, and innovative environment, contributing to the company's success in the medical device industry. This is a visible role that will be vital to the company's success.

Responsibilities

• Partner with Associate Director to guide the portfolio strategy for peripheral technology new product development programs.
• Champion product development activities across multiple internal groups by collaborating with and influencing R&D, regulatory, clinical, quality, operations, sales, etc.
• Lead market research to understand behaviors, identify opportunities and unmet needs, and value market opportunities.
• Assess the competitive and clinical environment to determine appropriate development priorities for the organization.
• Establish relationships with key opinion leaders in the field.
• Lead the planning, acquisition, and analysis of feedback from key opinion leaders, current and potential customers, through Advisory Boards, one-on-one conversations, third-party market research, and internal stakeholders to inform product development.
• Communicate customer input to the technical development team and broader cross-functional leadership team.
• Take a leadership role on project teams and work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Perform financial modeling/forecasting for new product opportunities.
• Partner with development team to evaluate new products in animal and cadaver labs.
• Explore opportunities to expand clinical evidence to align with strategic publication initiatives.

Requirements

• Bachelor's degree required, MBA strongly desired.
• Minimum 5 years of professional marketing/product management, R&D or clinical experience in a medical device environment is required.
• Proven experience to become a subject matter expert for a variety of new clinical applications, community trends and more specifically, the segments targeted by assigned products.
• Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary, based on voice of customer and emerging trends.
• Attend clinical cases to uncover unmet needs, observe workflow and better assess and understand new disease states and procedures.
• Excellent collaboration and communication skills with ability to influence, gain the respect/buy-in from stakeholders and all levels of management across Shockwave Medical.
• Cross-functional team leadership experience preferred.
• Ability to collaborate and work with others in a dynamic, matrix environment.
• Ability to work in a fast-paced environment as an individual contributor or as part of a team, while managing multiple priorities and adapting to changing requirements.

Benefits

• Health savings account
• Employee stock purchase plan
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance
• Pet insurance