Cummins - Columbus, OH
posted 3 days ago
Manage key engineering product lifecycles in order to understand and interpret commercial electric truck market and industry trends. Lead the marketing initiatives for the engineering function for new product introduction and existing product introduction and develop the long-term product line strategy, forecast, and the annual operating plan. Ensure the successful launch of new eMobility products and ensure that product branding strategy is implemented effectively in order to lead internal and external communications related to the product range. Utilize advanced knowledge of the commercial electric truck market and eMobility products, systems, subsystems, and components in order to provide strategic feedback to the marketing team to plan for and implement appropriate sales approaches for target markets. Drive effective management of the product lifecycle, determine when products should be deemed obsolete, and develop, implement, and measure results of product promotions. Collaborate with other functions and global locations to ensure global profitability of the product line. Recommend process changes that will improve Value Package Introduction and Value Package Change Process. Identify and execute changes to the eMobility product portfolio in response to evolving electric vehicle market dynamics and user needs. Ensure timely launch of new eMobility products and resolve distribution issues associated with accounts. Identify and implement key product direction in support of marketing strategies and provide input to the Strategic Planning Process. Manage aggregate product planning process and synchronized business planning product review process and drive customer focused Six Sigma initiatives using Define, Measure, Analyze, Improve and Control (DMAIC) and Design for Six Sigma (DFSS) methods. Conduct complex market research and develop marketing communication plans for products and systems. Apply advanced engineering knowledge to align eMobility products to global brand strategy and collect and interpret user satisfaction data integrating Voice of the Customer. Identify engineering market research needs and requirements and review findings in order to work closely with market and segment leaders to translate findings into product attributes and associated product plans.
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