Product Marketing Analyst - Imaging Equipt. Industry!

$80,000 - $90,000/Yr

Ultimate Staffing - Bloomington, MN

Full-time - Mid Level

Remote - Bloomington, MN

Professional, Scientific, and Technical Services

About the position

The Product Marketing Specialist will play a pivotal role in driving product marketing initiatives, including strategy development, content creation, and go-to-market execution. This position is perfect for individuals with a passion for product marketing, exceptional communication skills, and a strong grasp of marketing processes and best practices within a competitive industry. This is a DIRECT HIRE role, that pays $80-90K annually, and offers a hybrid schedule - Mondays & Fridays are work from home!

Responsibilities

• Assist in crafting and executing product marketing strategies aligned with company goals, identifying target markets, segments, and value propositions.
• Support market research, competitive analysis, and customer insights to effectively position and differentiate products in the market.
• Provide input on requirements for future products.
• Assist in gathering market and competitive intelligence to track industry trends.
• Assist in planning and executing go-to-market strategies for new product launches and updates, collaborating with cross-functional teams to ensure successful market introduction.
• Contribute to developing product marketing plans, messaging, sales enablement materials, and launch assets to drive demand and adoption.
• Participate in trade shows, exhibits, open houses, product demos, and customer training sessions.
• Utilize analytics tools to measure the performance of marketing initiatives, providing insights and recommendations to optimize efforts, enhance brand awareness, and drive engagement.
• Develop and maintain a deep understanding of the company's product portfolio, staying informed of the latest product advancements and updates to support effective marketing initiatives.

Requirements

• 5+ years of experience in marketing and product management, ideally within the copier and imaging equipment industry or similar sectors (B2B/manufactured goods).
• Bachelor's degree in Marketing, Business, or a related field (additional qualifications in product management or marketing are advantageous).
• Must be data minded and have advanced Excel skills to work with large data sets (like price lists).
• Must have strong market research skills.
• Entrepreneurial mindset with a proactive approach to identifying opportunities and driving innovative marketing strategies.
• Comfortability with Domestic & International Travel up 10%-15% of the time (to visit suppliers and attend tradeshows - this would only be a few trips per year!).

Benefits

• Work from home on Mondays & Fridays
• Hybrid work schedule