Disney - New York, NY
posted 3 months ago
As an Associate Manager of Product Marketing at ESPN, you will play a pivotal role in executing marketing strategies aimed at driving the adoption and usage of ESPN's direct-to-consumer products. This position is integral to the Product Marketing & Subscriber Strategy team, which is responsible for building direct-to-consumer strategies and testing roadmaps that enhance growth, engagement, and business results across various subscription types. Your focus will be on optimizing the fan experience across multiple touchpoints, from marketing landing pages to upselling and cancellation flows, ensuring that fans understand the value proposition and remain loyal subscribers. In this role, you will collaborate closely with cross-functional teams to ensure alignment with product goals. You will conduct market research to identify opportunities and craft compelling messaging that resonates with target audiences. Analyzing performance metrics will be a key part of your responsibilities, as you will need to optimize campaigns and contribute to the overall growth and success of ESPN's product offerings. This position reports to the Sr. Director of Product Marketing and is based in New York, New York. Your work will involve developing actionable insights from data, analytics, and research to drive programs that maximize engagement among ESPN+ subscribers. You will work with teams focused on engagement and retention, such as Data Analytics and CRM, to implement plans and measure the effectiveness of each component, ensuring continuous refinement and performance evaluation. Additionally, you will monitor and analyze campaign performance using key metrics and KPIs, providing actionable insights and recommendations for optimization. Your ability to develop presentations and reports using tools like PowerPoint and Google Slides will be essential in highlighting product marketing performance and impact.