Product Marketing Content Manager

$88,900 - $127,000/Yr

Gainwell Technologies - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

Professional, Scientific, and Technical Services

About the position

Gainwell is seeking a highly skilled and detail-oriented Product Marketing Content Manager to develop compelling and persuasive content that supports our product marketing initiatives. This role focuses on translating complex product features and benefits into clear, value-driven content that drives engagement and showcases Gainwell's differentiation to public health and Medicaid decision-makers. The ideal candidate will have experience creating product-centric content such as solution messaging and positioning frameworks, case studies, sales collateral, presentations, and white papers, ensuring all content aligns with Gainwell's product positioning and go-to-market strategies.

Responsibilities

• Work closely with Marketing Content Manager to inform content strategy that supports Gainwell's marketing and business objectives.
• Develop high-quality content that communicates the value of Gainwell's solutions, including product briefs, white papers, case studies, and sales enablement materials.
• Ensure all content aligns with Gainwell's brand voice, messaging, and positioning across all marketing channels.
• Collaborate with marketing & communications teams to create tailored content for specific state accounts and sectors.
• Help inform an editorial calendar to ensure a consistent cadence of high-quality content across multiple platforms.
• Collaborate with thought leadership content team to ensure consistent messaging that positions Gainwell as an innovator in public health and Medicaid technology.
• Translate technical product details into accessible, benefits-focused content for both technical and non-technical audiences.
• Use analytics and performance data to measure the effectiveness of product-centric content and make data-driven recommendations for future content strategy improvements.
• Ensure that product-centric content is optimized for search engines and aligned with SEO best practices.
• Maintain an organized repository of product content, ensuring it is up-to-date and readily available for marketing and sales teams.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field.
• 5+ years of experience in product marketing content creation, preferably within healthcare, public sector, or technology industries.
• Strong writing and editing skills with a proven ability to create content that simplifies complex concepts and resonates with target audiences.
• Experience collaborating with product marketing teams to align content with product strategy and messaging.
• Strong project management skills with the ability to handle multiple projects and deadlines.
• Knowledge of SEO best practices and content optimization is preferred.
• Experience in healthcare public sector marketing is a plus.

Nice-to-haves

• Experience in healthcare public sector marketing is a plus.

Benefits

• Generous, flexible vacation policy
• 401(k) employer match
• Comprehensive health benefits
• Educational assistance
• Leadership and technical development academies