PRODUCT MARKETING DIRECTOR- AD EFFECTIVENESS PRODUCTS

$110,000 - $140,000/Yr

Dynata - Denver, CO

Full-time - Mid Level

Denver, CO

Professional, Scientific, and Technical Services

About the position

Dynata is seeking an experienced Product Marketing Director to lead the growth of its advertising tech solutions. This role involves articulating the value of the product portfolio, developing compelling positioning and messaging, and creating effective sales enablement and marketing campaigns. The successful candidate will leverage buyer insights and competitive analysis to inform product offerings and sales strategies.

Responsibilities

• Build the product narrative and customer talk track.
• Define go-to-market (GTM) strategy, positioning, value proposition, and messaging for existing and new products.
• Identify resource and functional challenges faced by sales teams and provide necessary support.
• Create sales enablement collateral, particularly case studies, and educate sales teams on offerings and sales strategies.
• Lead new product launches from strategy and planning to execution.
• Develop and implement programs to achieve key performance indicators (KPIs) and ensure products meet sales objectives.

Requirements

• Bachelor's Degree; MBA preferred.
• 8-10+ years of relevant product marketing experience in high-growth B2B Technology or SaaS platforms.
• Strong collaboration skills with a willingness to drive hands-on tactical execution.
• Self-motivated and capable of working in a fast-paced, dynamic business environment.
• Excellent written, verbal, interpersonal, and presentation skills.

Benefits

• Salary range of $110K-$140K/yr, depending on location and experience.
• Discretionary incentive program as part of the compensation package.
• Full range of medical and other benefits, dependent on full-time employment status.