Product Marketing Director- Data Products

$110,000 - $140,000/Yr

Dynata - Westport, CT

Full-time - Mid Level

Westport, CT

Professional, Scientific, and Technical Services

About the position

The Product Marketing Director for Data Products at Dynata is a leadership role focused on driving product growth through effective marketing strategies. This position involves articulating the value of the product portfolio, developing compelling messaging, and creating sales enablement tools. The director will work closely with sales teams to identify challenges and provide necessary support, ensuring that products meet sales objectives and align with market needs.

Responsibilities

• Build the product narrative to reflect the full product and technology offerings.
• Define go-to-market (GTM) strategy, positioning, value proposition, and messaging for existing and new products.
• Conduct sales needs assessments to identify resource and functional challenges faced by sales teams.
• Create sales enablement collateral, including case studies and tools, to educate sales teams on offerings.
• Lead new product launches from strategy and planning to execution.
• Develop and implement programs to achieve key performance indicators (KPIs) and improve sell-through rates.
• Update website and marketing materials regularly.

Requirements

• Bachelor's Degree; MBA preferred.
• 8-10+ years of relevant product marketing experience in high growth B2B Technology or SaaS platforms.
• Strong collaboration skills and willingness to drive hands-on tactical execution.
• Self-motivated individual capable of working in a fast-paced, dynamic business environment.

Benefits

• Health insurance
• Discretionary incentive program based on performance
• Full range of medical benefits dependent on full-time employment status.