Teaching Strategies - Denton, TX
posted 1 day ago
About the position
Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers. The Product Marketing Director will have ownership for numerous products within the Teaching Strategies portfolio, which currently includes curriculum, assessment, family engagement, and professional development. You may also provide market leadership for one or more of our key market segments, providing audience, product, messaging, and competitive insights to guide product and campaign initiatives for that sector. As part of the Product Marketing team, you will build awareness of our products and communicate how our solutions help educators in districts, Head Start programs, public and private schools, and childcare centers meet children's developmental needs from birth to kindergarten using age appropriate, research-based offerings. You will partner closely with internal teams including Product, Sales, Partner Success, and teams within Marketing to inform your work and gain cross-functional alignment.
Responsibilities
- Develop and execute a cohesive product marketing strategy that aligns with company objectives and market trends.
- Act as a bridge between Product, Sales, Partner Success, and Marketing teams to ensure cohesive messaging and successful go-to-market execution.
- Manage and oversee the marketing strategies for a subset of curriculum, assessment, professional development, and family engagement products.
- Identify market opportunities and develop differentiated positioning to drive product growth and customer retention.
- Lead end-to-end GTM efforts for new product launches and updates, including messaging, pricing, promotional strategies, and sales enablement.
- Collaborate with cross-functional teams to ensure successful launch execution and alignment with business goals.
- Conduct ongoing market research and analysis to understand customer needs, market trends, and competitive positioning.
- Develop buyer personas and customer journey maps to inform marketing strategies and sales enablement tools.
- Develop competitive intelligence tools to help the Sales team understand market dynamics and differentiate the company's offerings.
- Become a subject matter expert in the product portfolio to effectively support our customer-facing teams.
- Create differentiated positioning and messaging that clearly convey the value of our products to educators.
- Develop impactful customer-facing collateral and content including brochures/flyers, website content, videos, and more to support sales and marketing campaigns.
- Develop and deliver comprehensive sales enablement materials, including pitch decks, messaging frameworks, FAQs, competitive briefs, and product demos tailored to key customer segments.
- Work collaboratively with Sales Training to conduct ongoing workshops to educate the Sales team on product features, competitive positioning, and value propositions.
- Create and maintain a centralized repository of sales tools and resources to ensure easy access and alignment with the latest product updates.
- Partner with the Sales and Partner Success teams to gather customer insights and feedback to refine product messaging and improve overall market fit.
- Establish clear KPIs and regularly track the effectiveness of sales enablement initiatives, using insights to optimize strategies.
- Provide messaging and audience insight to guide the creation of compelling campaign materials, including web content, sales decks, case studies, and white papers.
- Partner with the Demand Gen team to drive campaigns tailored to specific products and customer segments.
- Create engaging case studies and customer success stories to highlight the impact and effectiveness of the company's offerings in real-world scenarios.
- Monitor key performance metrics, adjusting strategies as needed to meet revenue and adoption targets.
Requirements
- Bachelor's degree in marketing, Business, or a related field. MBA preferred.
- 8+ years of experience in product marketing, preferably within the EdTech or B2B SaaS space.
- Proven track record of managing and scaling multiple products across diverse audiences.
- Strong understanding of the education sector, including curriculum, assessment, and professional development trends.
- Excellent leadership and team management skills with a collaborative mindset.
- Exceptional communication skills with the ability to craft compelling narratives for diverse stakeholders.
- Experience using data-driven insights to inform marketing strategies and measure success.
- Effective decision-making, ownership, and accountability.
- Comfortable working in a fast-paced environment.
- Strong results orientation and project management skills.
- Ability and interest in collecting and analyzing data to drive action.
Benefits
- Competitive compensation package
- Employee Equity Appreciation Program
- Health and wellness insurance benefits
- 401k with employer match
- Flexible work environment
- Unlimited paid time off (which includes paid holidays and Winter Break)
- Paid parental leave
- Tuition assistance, professional development, and opportunities for career growth
- Best in class technology equipment for every employee
- Penthouse suite in downtown DC seconds away from Washington Nationals Stadium and Audi Field
