Product Marketing Director
NASDAQ Omx Group - New York City, NY
posted 1 day ago
About the position
Nasdaq seeks a Product Marketing Director to manage product marketing for our Data and Index businesses. Reporting to the Head of Data Marketing, this role connects product strategy with sales and marketing, to launch new products and drive growth. With market knowledge and competitive insight, you'll handle product positioning and differentiation throughout the buyer's journey, ensuring it resonates with buyers and supports marketing and sales success. You will also serve as both player and coach to product marketing specialists, helping to set priorities/objectives and manage their performance. Attention to detail and clear communication of value propositions are essential. You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. Collaboration with product managers and sales teams is vital, requiring strong diplomatic skills to balance priorities effectively and to help ensure successful launches for new and enhanced products.
Responsibilities
- Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams and align with key stakeholders.
- Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer's journey.
- Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs.
- Closely collaborate with cross-functional teams, particularly Growth Marketing and Sales, to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition and deepening.
- Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (emails, videos, fact sheets) and maintain development plan for resourcing and coordinated campaign planning.
- Manage product-marketing centric partnerships and relationships with key industry and technology organizations.
- Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.
- Lead and report out on key projects and initiatives within the Marketing organization. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.
Requirements
- 8-10 years B2B/SaaS product marketing experience and proven success in launching new products and/or new GTM product promotion.
- Excellent writing skills for creating content and collateral (including fact sheets, case studies, etc.).
- Experience with persona-based marketing and audience-centric content generation.
- Successful track record of working in a collaborative, cross-functional team.
- Creativity with out-of-the box thinking and an interest in trying and learning new things.
- Self-directed, resourceful, and accountable with a positive 'can do' attitude.
- Familiarity with the Sirius Product Marketing Model preferred.
Nice-to-haves
- Financial services/Fintech product marketing experience preferred.
Benefits
- 401(k) program with 6% employer match
- Employee Stock Purchase Program with 15% discount
- Student loan repayment program up to $10k
- Company paid life and disability plans
- Generous paid time off
- Comprehensive medical, dental and vision coverage
- Health spending account with employer contribution
- Paid flex days to support mental wellbeing
- Gym membership discounts
- Hybrid home/office schedule (for most positions)
- Paid parental leave
- Fertility benefits
- Paid bereavement leave
- Company gift matching program
- Employee resource groups
- Paid volunteer days
- Education Assistance Program
- Robust job skills training and Professional development opportunities
