Product Marketing Director

Bicsi - Temple Terr, FL

Full-time - Mid Level

Temple Terr, FL

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Product Marketing Director at BICSI is a strategic leader responsible for developing and executing comprehensive marketing campaigns that drive awareness, engagement, and growth across BICSI's products and services. This role emphasizes digital marketing, emerging trends, and leveraging AI technologies to optimize marketing strategies while managing a team of content creators to ensure cohesive messaging aligned with organizational goals.

Responsibilities

• Develop and implement multi-channel strategic marketing campaigns to support BICSI's products and services.
• Lead digital marketing efforts, including SEO/SEM, social media, email marketing, and programmatic advertising.
• Stay informed on industry trends, focusing on digital marketing innovations and emerging AI technologies.
• Oversee and mentor the marketing team, including hiring, training, and performance evaluation.
• Participate in long-range planning activities and suggest improvements in procedures, methods, and cost controls.
• Conduct market research to identify target audiences, customer needs, and opportunities.
• Oversee and manage the production and coordination of all internal and external communications.
• Supervise the creation and curation of content to ensure consistent, high-quality messaging across all platforms and campaigns.
• Maintain brand integrity and consistency across all channels, products, and initiatives.
• Define and track KPIs for marketing campaigns and analyze data to evaluate effectiveness.
• Partner with internal teams to ensure marketing strategies align with organizational priorities.
• Manage relationships with external agencies and vendors to execute large-scale campaigns effectively.
• Lead the production of various branded materials and oversee the production process from concept to delivery.
• Oversee the development and implementation of branding elements for BICSI's major events.
• Establish and enforce quality control processes to ensure all materials meet BICSI's high standards.
• Develop, manage, and optimize the budget for branded materials and creative services.

Requirements

• Bachelor's degree in marketing, communications, graphic design, advertising, or a related field.
• Minimum of five (5) years of experience in marketing campaign development, content creation, or similar roles.
• Expertise in digital marketing and AI-driven tools for personalization, automation, and data analytics.
• Proven track record in managing and mentoring high-performing marketing teams.
• Excellent communication and storytelling skills with the ability to create impactful campaigns.
• Proficient in marketing tools, including CRM systems, analytics platforms, and email marketing software.
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
• Proven leadership and team management experience, including direct supervision of creative professionals.

Nice-to-haves

• Master's Degree in Marketing, Business Administration, Communications, or a related field.
• Professional certifications, such as Certified Brand Strategist (CBS) or Project Management Professional (PMP).
• Expertise in data-driven marketing and audience insights, with familiarity in nonprofit engagement metrics and impact reporting.
• Prior agency experience, especially in managing budgets, timelines, and diverse client needs.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays
• Flexible scheduling options
• Professional development opportunities