Product Marketing Director

$94,000 - $149,700/Yr

Powerschool Group - Folsom, CA

Full-time - Senior

Folsom, CA

Publishing Industries

About the position

The Product Marketing Director at PowerSchool Group LLC is responsible for leading the go-to-market strategy for a specific product solution within the K-12 ed-tech market. This role involves collaborating with Product and Sales teams to achieve bookings and revenue goals, understanding market trends, and articulating a clear value proposition. The director will develop marketing initiatives, sales enablement programs, and strengthen product positioning while being an external evangelist for the product solution.

Responsibilities

• Anticipate market trends and customer needs to maintain market leadership.
• Develop competitive intelligence and tactical recommendations.
• Lead global go-to-market strategy for a major product solution.
• Collaborate with Product, Sales, and Marketing teams to align efforts and messaging.
• Package and promote product assets as solutions for target buyer personas.
• Develop strategic positioning and messaging tailored to K-12 education stakeholders.
• Create sales and customer experience enablement content for customer-facing teams.
• Produce compelling content such as case studies and marketing collateral.
• Maintain a visible presence in the market to influence various communities.

Requirements

• Minimum of 5-7 years' experience in product-focused marketing or product management.
• Proven ability to drive go-to-market ownership for a major product line.
• Strong written, verbal, editing, and presentation skills.
• Ability to collaborate with a sense of ownership and accountability.
• Experience in developing strong partnerships and inspiring team members.
• BA/BS degree in Marketing, Communications, or a Technology-related field.
• Industry experience or knowledge of ed-tech, public sector, or government markets preferred.

Nice-to-haves

• Experience in the K-12 education sector.
• Familiarity with public sector or government markets.

Benefits

• Comprehensive Insurance Coverage (Medical, Dental, Vision, Life Insurance, AD&D)
• Flexible Spending Accounts and Health Savings Accounts
• Short-Term and Long-Term Disability
• Comprehensive 401(k) plan
• Generous Parental Leave
• Unrestricted paid time off (Discretionary Time Off - DTO)
• Wellness Program including ClassPass and Employee Assistance Program
• Tuition Reimbursement
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program, Prepaid Legal coverage