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About the position
As the Marketing Director at TakeUp, LLC, you will play a crucial role in defining and executing a transformative marketing strategy for a high-potential hospitality tech company. This position focuses on owning the brand journey, spearheading the go-to-market strategy, and leading content-driven campaigns to amplify TakeUp's unique voice in the industry. You will have the opportunity to innovate and inspire as you shape the future of the marketing function, establish the company as a thought leader, and create meaningful connections with the target audience.
Responsibilities
- Develop and execute a bold and cohesive marketing strategy to elevate TakeUp's presence in the hospitality industry.
- Oversee a high-impact social media presence that engages the community and reinforces thought leadership.
- Build and execute a public relations strategy to position TakeUp as an industry thought leader through insights and white papers.
- Drive end-to-end event planning and execution for trade shows and industry events, ensuring impactful brand experiences.
- Define and communicate the evolution of TakeUp from a niche product to a must-have platform, ensuring strong product-market fit.
- Lead content creation across various formats, including case studies, webinars, and white papers, to showcase expertise.
- Design metrics-driven marketing campaigns focusing on ROI, leveraging data insights for strategy refinement.
- Shape and elevate the brand across all touchpoints, maintaining a consistent voice.
- Test, learn, and iterate marketing strategies to maximize effectiveness in a fast-paced environment.
Requirements
- 7+ years of experience in shaping and scaling brands in the hospitality or SaaS industry.
- Proven track record of bold marketing transformations, particularly for tech-focused solutions in SMBs.
- Strong strategic thinking skills with experience in creating data-driven marketing strategies.
Nice-to-haves
- Experience in startup environments where agility and creativity are essential.
- Familiarity with AI and machine learning applications in marketing.
Benefits
- Competitive salary and performance bonuses.
- Flexible working hours and remote work options.
- Opportunities for professional development and continued education.
