Product Marketing Launch Manager

Whirlpool - Benton Harbor, MI

Full-time - Mid Level

Benton Harbor, MI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Product Marketing Launch Manager at Whirlpool Corporation is responsible for developing and executing Go-To-Market launch plans for the Front Load Laundry product line. This role involves collaboration with various departments to ensure successful product launches and maintenance of in-market products. The manager will leverage consumer insights and market research to inform product decisions and will act as the primary marketing contact for product-related activities.

Responsibilities

• Lead product Go-To-Market plan and launch execution results through strong cross-functional relationships.
• Ensure consumer insights, shopper insights, purchase drivers, and other research are leveraged to drive fact-based, consumer-driven product/feature tradeoff decisions.
• Project management within a tollgate structure.
• Act as a primary marketing contact for product platform maintenance of business activities including product specification changes, quality improvement, cost management, and production changes.

Requirements

• Bachelor's degree
• 5+ years in product, marketing or sales

Nice-to-haves

• Master's Degree
• Ability to simplify the complex in a compelling way for stakeholders
• Consumer-centric, insight-led, and naturally curious with a problem-solving mindset
• Strong strategic and analytical mindset
• Excellent critical thinking, sound judgment and effective decision-making ability
• Strong interpersonal and communication skills
• Self-starter, works with minimal oversight

Benefits

• Employee discount
• Gym membership
• Tuition reimbursement
• Flexible Friday
• Two-Week Work from Anywhere
• Sabbatical