Product Marketing Lead - Snowflake Developer Experiences

Snowflake Computing - Bellevue, WA

Full-time - Senior

Bellevue, WA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Lead for Snowflake Developer Experiences is a high-impact role responsible for leading product marketing initiatives aimed at developers, data scientists, and data engineers. This position involves building and executing go-to-market strategies, creating compelling messaging and content, and collaborating with various teams to position Snowflake as a leading developer platform. The role requires a strong technical marketing professional with a proven track record in product marketing, particularly in data management or analytics.

Responsibilities

• Build and execute a go-to-market strategy and innovative programs that position Snowflake's developer experiences.
• Create crisp and compelling messaging, content assets, sales enablement, and more for marketing and sales teams.
• Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to align go-to-market plans.
• Partner with Developer Relations and Streamlit Community Growth teams to drive hands-on usage and development.
• Execute and be accountable for the success of go-to-market campaigns.
• Communicate customer requirements and provide input to product management on product enhancements and future product direction.
• Develop market/competitive intelligence, acting as a thought leader and expert.

Requirements

• 12+ years of proven product marketing experience ideally related to data management or analytics.
• Experience with developer marketing and driving community growth preferred.
• Cross-functional team management and organizational skills, influence without authority, including senior management.
• Excellent communication skills, engaging internal leaders/teams across functions and external stakeholders.
• Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans.
• Demonstrated track record of building and executing successful go-to-market programs and campaigns.
• Analytical mindset, interpreting and summarizing data with actionable insights.
• Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud.
• Experience with database products preferred.
• BS/BA, MBA preferred.

Nice-to-haves

• Experience with developer marketing and community growth.
• Technical understanding of data technologies.