Nestle International - Montreal, CA
posted 2 days ago
About the position
Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities. In 2022, Nespresso has achieved B Corp certification - joining an international movement of 4,900 purpose-led businesses that meet B Corp's high standards of social and environmental responsibility and transparency. You will lead the strategy for the Coffee and Accessory portfolios and lead all aspects of the development of yearly marketing plans and build impactful and exciting 360 campaigns in collaboration with various teams. You will play a key role in defining future portfolio opportunities by identifying new growth avenues and establishing new partnerships. Additionally, you will play a key role in influencing and aligning both internal and external collaborators while owning the Coffee and Accessory team.
Responsibilities
- Define strategic orientations for both coffee & accessory portfolios.
- Support the Category Manager in defining the Coffee & Accessory Roadmap.
- Collaborate with external partners and collaborators to lead local product development for accessories.
- Lead the forecasting of product launches, ensuring forecast accuracy.
- Conduct in depth consumer & market analysis to identify strong and actionable insights.
- Drive strategic framework of global campaigns and support the Product Specialist in coordinating the 360 local launch.
- Own the development of local campaigns from idea generation to market execution with the potential for rollout to other markets.
- Collaborate with the Product Specialist to define needs & execution pillars, including local content's shooting & storytelling for local coffee campaigns.
- Initiate and lead strategic local partnerships in the development of the Accessory portfolio.
- Ensure go-to-market activities are implemented in a timely manner and maintain omni-channel alignment on all marketing activities.
- Establish measurement criteria and important metrics to assess outcomes and steer strategic directions.
- Define annual budget.
- Ensure budget accuracy & monthly follow-up.
- People management of 2 strong collaborators.
- Mentor and develop a strong team to deliver superior performance and results.
Requirements
- Innovative thinking to address business challenges and incorporate creative approaches into marketing strategies.
- Bilingualism in English and French is required for this position.
- 7+ years experience in both marketing strategy, product strategies & management, in premium or luxury consumer goods.
- Strong mastery of product development & management.
- Strong interpersonal & communication skills (influence, mentoring & collaboration).
Nice-to-haves
- Understanding of the Food & Beverage market.
- Strong critical thinking and execution skills.
- Adaptability & ability to adjust strategies based on market conditions in a fast paced environment.
- Trend spotting and foresight to develop forward-thinking campaigns and market specific innovations.
Benefits
- Flexible and hybrid work arrangements.
- Excellent training and development programs as well as opportunities to grow within the company.
- Up to 50% off - Nespresso Coffee Machine, Capsules and accessories.
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products.
- Additional discounts on a variety of products and services offered by our preferred vendors and partnerships.
