Product Marketing Manager, 5+ years of experience

$143,000 - $252,000/Yr

Snap Inc. - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager at Snap Inc. will lead global go-to-market strategies for Snapchat's advertising solutions, focusing on increasing awareness, understanding, and adoption among clients and agencies. This role involves creating and executing comprehensive marketing plans, collaborating with cross-functional teams, and managing product launches to drive success in the revenue product team.

Responsibilities

• Develop and lead global go-to-market strategies to activate sales within your vertical.
• Create and execute holistic product marketing plans, including narrative development, positioning, and commercialization strategies.
• Set, track, and achieve adoption goals for ads products and initiatives, providing clear explanations for the success or failure of adoption metrics.
• Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
• Inspire and educate both internal and external teams on Snapchat's solutions for advertisers.
• Collaborate with cross-functional teams to align on product direction, positioning, and go-to-market approach.
• Own end-to-end project management for product and marketing launches, independently defining, prioritizing, and executing tasks.
• Resolve complex, ambiguous tasks by turning strategic questions and open-ended projects into actionable milestones.

Requirements

• BS/BA degree or equivalent years of experience
• 5+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work
• Strong project management skills with the ability to independently prioritize and execute go-to-market plans.
• Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap.
• Excellent communication skills, with the confidence to present to and work alongside C-level executives and external partners.
• Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within Snapchat and across partner organizations.
• Proven subject matter expertise in the product area(s) managed, with an in-depth understanding of relevant industry verticals.

Nice-to-haves

• Experience in product marketing, product management, strategy at a technology or advertising technology company
• Solid track record in launching products & driving global adoption
• At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams.

Benefits

• Paid parental leave
• Health insurance
• RSU (Restricted Stock Units)