Product Marketing Manager, 5+ years of experience

$168,000 - $252,000/Yr

Snap Inc. - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager at Snap Inc. will be responsible for developing and leading global go-to-market strategies to enhance sales and drive marketing efforts for Snapchat's advertising solutions. This role involves creating comprehensive marketing plans, setting adoption goals, and collaborating with cross-functional teams to align on product direction and marketing initiatives. The position requires strong project management skills and the ability to communicate effectively with both internal teams and external partners.

Responsibilities

• Develop and lead global go-to-market strategies to activate sales within your vertical.
• Create and execute holistic product marketing plans, including narrative development, positioning, and commercialization strategies.
• Set, track, and achieve adoption goals for ads products and initiatives, providing clear explanations for the success or failure of adoption metrics.
• Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
• Inspire and educate both internal and external teams on Snapchat's solutions for advertisers.
• Collaborate with cross-functional teams to align on product direction, positioning, and go-to-market approach.
• Own end-to-end project management for product and marketing launches, independently defining, prioritizing, and executing tasks.
• Resolve complex, ambiguous tasks by turning strategic questions and open-ended projects into actionable milestones.

Requirements

• BS/BA degree or equivalent years of experience
• 5+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work

Nice-to-haves

• Experience in product marketing, product management, strategy at a technology or advertising technology company
• Solid track record in launching products & driving global adoption
• At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in Snap's long-term success