Product Marketing Manager, Ads Platform - MPO - San Jose

$128,000 - $244,888/Yr

Tiktok - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As a Product Marketing Manager (PMM) at TikTok, you will play a pivotal role in driving AI product awareness, testing, and packaging to resonate with our diverse customer base. Your insights and collaboration will be instrumental in shaping successful outcomes for both our company and our customers, by crafting compelling messaging, positioning, and collateral that transform features and functionality into valuable propositions.

Responsibilities

• Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for AI ad products.
• Establish clear goals and success metrics in collaboration with key stakeholders.
• Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
• Act as a market strategy expert, working closely with the sales team to deeply understand target markets.
• Identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
• Design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement.
• Lead both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in digital marketing, with a track record of leading teams and driving go-to-market strategies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills.
• Adept at collaborating with cross-functional teams.
• Ability to thrive in a fast-paced environment.
• Creative thinking and a passion for innovation.

Nice-to-haves

• MBA

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with a company match
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) Options
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements