Tiktok - San Jose, CA
posted 2 months ago
As a Product Marketing Manager (PMM) at TikTok, you will play a pivotal role in driving product awareness, testing, and packaging to resonate with our diverse customer base. By crafting compelling messaging, positioning, and collateral, you'll help transform features and functionality into valuable propositions for our users and clients. Your insights and collaboration will be instrumental in shaping successful outcomes for both our company and our customers. The Monetization Product Operations (MPO) team aims to help businesses have seamless experiences with our advertising solutions by designing and scaling support processes to resolve technical issues within our product. This global team comprises internal product specialists and operations functions, along with a global vendor base that augments our services portfolio. In this role, you will define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for ad products. You will establish clear goals and success metrics in collaboration with key stakeholders, driving product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops. As a market strategy expert, you will work closely with the sales team to deeply understand target markets, identify opportunities for vertical-based recommendations, and help scale these insights across the sales team. Additionally, you will design and lead alpha/beta testing initiatives with well-defined criteria to capture early-stage insights for product innovation and refinement, ensuring products are primed for scalability. Your role will also involve leading both quantitative and qualitative inbound initiatives, including customer persona understanding, opportunity sizing, customer feedback analysis, and competitor intelligence, using these insights to shape the product strategy, vision, and roadmap comprehensively.