Product Marketing Manager, Alexa Smart Home - Growth Team

$98,200 - $179,600/Yr

Amazon - New York, NY

Full-time

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for the Alexa Smart Home Growth Team at Amazon is responsible for developing and executing marketing strategies that drive growth in the Smart Home sector. This role focuses on creating campaigns that inspire both potential and existing customers to adopt and expand their use of smart devices connected to Alexa. The position requires collaboration across various teams to enhance customer engagement and optimize marketing performance.

Responsibilities

• Develop campaigns that inspire potential and existing customers to start and expand their Smart Home.
• Create messaging strategies and test new approaches to optimize campaign performance.
• Own reporting on device connection performance and identify opportunities for growth.
• Partner with Research to understand customer barriers and motivations for becoming an Alexa Smart Home customer.
• Monitor campaign performance and collaborate with BI and platform teams to drive improvements.
• Partner directly with high-volume third-party brands on joint growth plans.
• Collaborate with global marketing teams to scale successful campaigns worldwide.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation, including macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance across various channels.

Nice-to-haves

• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Benefits

• Medical, financial, and other benefits as part of a total compensation package.
• Equity and sign-on payments may be provided depending on the position offered.