Product Marketing Manager, Alexa Smart Home - Growth Team

$98,200 - $179,600/Yr

Amazon - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for the Alexa Smart Home Growth Team at Amazon is responsible for developing and executing marketing strategies that drive growth in the Smart Home sector. This role focuses on creating campaigns that inspire both potential and existing customers to adopt and expand their use of Smart Home devices, leveraging collaboration across various teams to achieve business objectives.

Responsibilities

• Develop campaigns that inspire potential and existing customers to start and expand their Smart Home.
• Create messaging strategies and test new approaches to optimize campaign performance.
• Own reporting on device connection performance and deep-dive opportunities for growth.
• Partner with Research to deeply understand the customer, including barriers and motivations to becoming an Alexa Smart Home customer.
• Monitor campaign performance and partner with BI and platform teams to drive improvements.
• Partner directly with high-volume 3P brands on joint growth plans.
• Partner with global marketing teams to scale successful campaigns worldwide.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.

Nice-to-haves

• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Benefits

• Competitive salary based on experience and market location.
• Equity and sign-on payments may be provided as part of the total compensation package.
• Full range of medical, financial, and other benefits.