Product Marketing Manager, Alexa Smart Home - Growth Team

$98,200 - $179,600/Yr

Amazon - New York, NY

Full-time

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for the Alexa Smart Home Growth Team will develop and execute marketing strategies aimed at expanding the Smart Home customer base. This role involves creating campaigns that inspire both potential and existing customers to connect smart devices and enhance their Smart Home experience. The position requires collaboration across various teams to drive growth and improve customer engagement with Alexa-enabled devices.

Responsibilities

• Develop campaigns that inspire potential and existing customers to start and expand their Smart Home.
• Create messaging strategies and test new approaches to optimize campaign performance.
• Own reporting on device connection performance and identify opportunities for growth.
• Partner with Research to understand customer barriers and motivations for becoming an Alexa Smart Home customer.
• Monitor campaign performance and collaborate with BI and platform teams to drive improvements.
• Partner directly with high-volume third-party brands on joint growth plans.
• Collaborate with global marketing teams to scale successful campaigns worldwide.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau for data manipulation, macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.

Nice-to-haves

• Experience managing external partners to develop marketing programs.
• Experience presenting ideas to various levels of an organization to gain support for initiatives.

Benefits

• Comprehensive medical, financial, and other benefits package.
• Equity and sign-on payments may be provided as part of the total compensation package.