Amazon - Seattle, WA

posted about 1 month ago

Full-time - Mid Level
Seattle, WA
10,001+ employees
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for Amazon Credit Cards will lead the marketing strategy to enhance awareness and engagement of Amazon Credit Card benefits among existing cardmembers. This role involves developing an annual marketing plan, executing innovative campaigns, and collaborating with various teams across Amazon to ensure successful implementation. The position requires a blend of strategic thinking and tactical execution, with a strong focus on data analysis and performance metrics to drive improvements and results.

Responsibilities

  • Lead initiatives end to end, working with cross functional teams - legal, finance, product, design, consumer insights, data science, and bank partners - to optimize, execute and deliver campaigns
  • Work with internal partner teams such as Prime, Retail, Amazon Advertising to open, learn and execute in new and existing marketing channels on Amazon.com
  • Partner with internal design and research teams to create marketing campaigns and market research studies
  • Analyze the performance of campaigns, and share results of campaigns with senior leaders and stakeholders
  • Coordinate initiatives with key financial partners, working backwards to ensure a streamlined execution and approval process to launch initiatives
  • Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels

Nice-to-haves

  • Experience managing external partners to develop marketing programs
  • Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

  • Medical insurance
  • Financial benefits including equity and sign-on payments
  • Comprehensive employee benefits package
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