Amazon - New York, NY
posted 3 months ago
Amazon is seeking a motivated and customer-obsessed individual to join the Amazon Fresh US Traffic Product Marketing Team as a Product Marketing Manager. This role is pivotal in overseeing marketing channel campaigning aimed at generating highly qualified traffic to physical grocery stores. As a marketing leader, you will be responsible for conceiving and proposing innovative marketing strategies and concepts, guiding projects through successful testing and scaled execution. The ideal candidate will demonstrate a blend of analytical acumen, operational excellence, program management, and creative skills, effectively applying marketing science to inform creative decisions and shape channel strategies. In this position, you will be expected to work at both the strategic and tactical levels. This includes generating bold and innovative ideas for growth while managing campaigns with marketing tools, analyzing traffic data, and solving problems. Flexibility, organizational skills, and the ability to prioritize in a changing business environment are essential. The team culture is goal-oriented, collaborative, and driven to achieve results, making it crucial for the right candidate to thrive in a fast-paced and highly entrepreneurial environment. Key responsibilities include conceptualizing, building, and executing owned and operated channel marketing plans, which encompass creative development and campaign performance analysis. You will need to deeply understand and articulate the target customer, obsessively analyze new and competitive products, trends, and opportunities. Understanding key traffic drivers such as impressions, reach, frequency, clicks, and conversion is vital, as is the ability to measure, track, and optimize these metrics to accomplish business goals. You will also partner with stakeholders both within and outside the team to derive critical insights from Amazon content ranking-engine data, synthesizing recommendations to improve campaign performance and reach. Additionally, you will be expected to maximize the tools at your disposal, challenging the existing tool set and collaborating with technical teams to propose and evaluate enhancements that improve efficiency and functionality.