Product Marketing Manager, Audience Development, Audience Development Marketing

$98,200 - $179,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

10,001+ employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for Audience Development at Amazon Music is responsible for driving product and growth initiatives across various service tiers. This role focuses on analyzing audience behaviors, managing marketing projects, and optimizing campaign performance to enhance engagement with fans, artists, and creators. The position requires a blend of analytical skills and creativity to develop effective marketing strategies and ensure successful product launches.

Responsibilities

• Analyze audience behaviors and use insights to inform product marketing strategies
• Lead naming efforts for new products
• Partner with Copy team to develop UX copy strategy and conduct message testing
• Create comprehensive creative briefs to guide the development of marketing assets
• Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables
• Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process
• Launch campaigns and coordinate the creation and deployment of marketing assets across various channels
• Analyze post-launch performance data and generate insightful reports
• Provide recommendations for continuous improvement based on campaign outcomes
• Build and maintain experiment roadmaps
• Manage external partners to develop marketing programs
• Present ideas to various levels of an organization to gain support for initiatives

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Benefits

• Equity options
• Sign-on payments
• Medical benefits
• Financial benefits
• Comprehensive employee benefits package