Product Marketing Manager, Audience Development, Audience Development Marketing

$98,200 - $179,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Product Marketing Manager for Audience Development at Amazon Music is responsible for driving product marketing initiatives aimed at scaling growth across various service tiers. This role involves analyzing audience behaviors, managing marketing projects, and optimizing campaign performance to enhance engagement with fans, artists, and creators. The manager will collaborate with multiple teams to ensure effective go-to-market strategies and will be instrumental in launching and measuring the success of marketing campaigns.

Responsibilities

• Analyze audience behaviors and use insights to inform product marketing strategies
• Lead naming efforts for new products
• Partner with Copy team to develop UX copy strategy and conduct message testing
• Create comprehensive creative briefs to guide the development of marketing assets, including messaging that communicates product positioning and value propositions
• Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables
• Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process
• Launch campaigns and coordinate the creation and deployment of marketing assets across various channels
• Analyze post-launch performance data and generate insightful reports
• Provide recommendations for continuous improvement based on campaign outcomes
• Build and maintain experiment roadmaps

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Nice-to-haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

• Medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package