Product Marketing Manager - Augmented Reality, Reality Labs In-Market Growth

$128,000 - $186,000/Yr

Meta - Seattle, WA

Full-time - Mid Level

Seattle, WA

251-500 employees

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About the position

The Product Marketing Manager for Augmented Reality at Meta Reality Labs is responsible for leading inbound product marketing, product launch strategy, and driving in-market business growth. This role focuses on accelerating growth for smart glasses, particularly the Ray-Ban Meta Smart Glasses, by developing and executing global marketing campaigns and strategic initiatives. The manager will collaborate with various teams to set goals, optimize performance, and enhance the overall consumer experience in the augmented reality space.

Responsibilities

• Drive highly strategic and cross-functional initiatives through launch, performance assessment, optimization and growth.
• Act as a single point of contact across product and marketing to facilitate and drive strategic direction for seasonal marketing moments and key buying seasons.
• Partner with product, data science, sales, partnership, marketing and other functions to set goals and strategic direction for execution, and support partner teams as they work through production, execution, measurement and optimization.

Requirements

• 5+ years professional experience in product or growth marketing.
• Experience establishing strategy and bringing it to life through execution, and leading projects that are net new for the organization.
• Experience synthesizing qualitative and quantitative data to create insightful consumer lead global briefs, and supporting integrated marketing and creative teams to deliver high impact campaigns through production and execution.
• Experience working with cross functional, matrixed teams with high degrees of ambiguity.
• Experience with global seasonal campaigns within consumer tech or CPG brands.
• Effective communication skills and experience creating documents and presentations.
• BA/BS degree.

Nice-to-haves

• Prior experience with Consumer Electronics hardware, partnerships, and channel execution.
• Experience driving initiatives that have not been done before - setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment through execution, measurement and performance assessment.

Benefits

• $128,000 - $186,000 a year
• Bonus
• Equity
• Comprehensive benefits package