Product Marketing Manager - Augmented Reality, Reality Labs In-Market Growth

$128,000 - $186,000/Yr

Meta - Seattle, WA

Full-time - Mid Level

Seattle, WA

5,001-10,000 employees

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About the position

The Product Marketing Manager for Augmented Reality at Meta Reality Labs is responsible for driving growth initiatives for smart glasses, particularly the Ray-Ban Meta Smart Glasses. This role involves leading strategic marketing campaigns, collaborating with cross-functional teams, and optimizing product performance to enhance market presence and consumer engagement. The position is pivotal in shaping the future of augmented reality by influencing product development and go-to-market strategies.

Responsibilities

• Drive highly strategic and cross-functional initiatives through launch, performance assessment, optimization and growth.
• Act as a single point of contact across product and marketing to facilitate and drive strategic direction for seasonal marketing moments and key buying seasons.
• Partner with product, data science, sales, partnership, marketing and other functions to set goals and strategic direction for execution, and support partner teams as they work through production, execution, measurement and optimization.

Requirements

• 5+ years professional experience in product or growth marketing.
• Experience establishing strategy and bringing it to life through execution, and leading projects that are net new for the organization.
• Experience synthesizing qualitative and quantitative data to create insightful consumer lead global briefs, and supporting integrated marketing and creative teams to deliver high impact campaigns through production and execution.
• Experience working with cross functional, matrixed teams with high degrees of ambiguity.
• Experience with global seasonal campaigns within consumer tech or CPG brands.
• Effective communication skills and experience creating documents and presentations.
• BA/BS degree.

Nice-to-haves

• Product marketing experience with strong track record of driving business growth.
• Prior experience with Consumer Electronics hardware, partnerships, and channel execution.
• Prior product marketing experience across a portfolio of products with projects that work across a multi-product portfolio and/or go deep on any one product.
• Experience driving initiatives that have not been done before - setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment through execution, measurement and performance assessment.
• 5+ years professional experience in product marketing and/or technology.
• MS/MBA degree or equivalent experience.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k
• 401k matching
• Paid holidays
• Paid time off
• Flexible scheduling
• Employee discount programs
• Professional development
• Tuition reimbursement