Product Marketing Manager - Augmented Reality, Reality Labs In-Market Growth

$128,000 - $186,000/Yr

Meta - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

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About the position

The Product Marketing Manager for Augmented Reality at Meta Reality Labs is responsible for driving growth initiatives and leading strategic marketing efforts for smart glasses. This role involves collaborating with various teams to create and execute marketing campaigns, optimize performance, and assess market strategies to enhance product adoption and business growth. The position is pivotal in shaping the future of augmented reality products and ensuring successful market penetration.

Responsibilities

• Drive highly strategic and cross-functional initiatives through launch, performance assessment, optimization and growth
• Act as a single point of contact across product and marketing to facilitate and drive strategic direction for seasonal marketing moments and key buying seasons
• Partner with product, data science, sales, partnership, marketing and other functions to set goals and strategic direction for execution, and support partner teams as they work through production, execution, measurement and optimization

Requirements

• 5+ years professional experience in product or growth marketing
• Experience establishing strategy and bringing it to life through execution, and leading projects that are net new for the organization
• Experience synthesizing qualitative and quantitative data to create insightful consumer lead global briefs, and supporting integrated marketing and creative teams to deliver high impact campaigns through production and execution
• Experience working with cross functional, matrixed teams with high degrees of ambiguity
• Experience with global seasonal campaigns within consumer tech or CPG brands
• Effective communication skills and experience creating documents and presentations
• BA/BS degree

Nice-to-haves

• Product marketing experience with strong track record of driving business growth
• Prior experience with Consumer Electronics hardware, partnerships, and channel execution
• Prior product marketing experience across a portfolio of products with projects that work across a multi-product portfolio and/or go deep on any one product
• Experience driving initiatives that have not been done before - setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment through execution, measurement and performance assessment
• 5+ years professional experience in product marketing and/or technology
• MS/MBA degree or equivalent experience

Benefits

• $128,000/year to $186,000/year base salary
• Bonus
• Equity
• Comprehensive benefits package