Product Marketing Manager, B2B Insuretech Product

Full-time - Mid Level

New York City, NY

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

We are seeking an experienced and strategic Product Marketing Manager to lead the go-to-market (GTM) strategies and marketing initiatives for a new cutting-edge product solution. You will play a pivotal role in driving product adoption, user engagement, and revenue growth. Collaborating closely with cross-functional teams, you'll ensure our products are positioned to resonate with target audiences and stand out in a competitive market. The role will report to the head of our cross-functional product team.

Responsibilities

• Develop and execute comprehensive GTM strategies for new and existing products, including audience segmentation, positioning, messaging, and multi-channel campaign management.
• Conduct competitive analysis, market research, and customer interviews to identify trends, pain points, and opportunities.
• Craft compelling value propositions, key messaging, and differentiation strategies tailored to various buyer personas and market segments.
• Partner with Engineering and Design teams to align product and marketing roadmaps.
• Lead integrated campaigns that span digital marketing, content creation, events, and sales enablement to drive awareness, acquisition, and retention.
• Equip business development efforts with tools, training, and resources, including presentations, battle cards, and product guides, to effectively communicate product value.
• Monitor campaign performance and user metrics to optimize strategies and ensure ROI. Provide actionable recommendations based on data.
• Manage end-to-end launch plans, including communication strategies, client-facing materials, and internal readiness.

Requirements

• 5+ years as a product marketing manager, preferably in fintech, SaaS, and/or insurance environments.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience successfully launching a new digital product, preferably in a startup environment.
• Experience with marketing tools and platforms (e.g., CRM, analytics, automation).

Nice-to-haves

• MBA or other relevant advanced degree.
• Certification in Pragmatic Marketing or Product Marketing Alliance is a plus.