Product Marketing Manager- B2B

$130,000 - $140,000/Yr

Lightricks - New York, NY

Full-time - Mid Level

Remote - New York, NY

About the position

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces. Our AI photo and video generation models power our apps and platforms, including Facetune, Photoleap, Videoleap, and LTX Studio, allowing creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, PopularPays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships. Popular Pays is a cutting-edge influencer marketing and content creation platform that connects brands with a community of over 100,000 vetted creators and influencers. Acquired by Lightricks in 2022, Popular Pays leverages advanced AI capabilities to streamline the process of creating, managing, and analyzing influencer-driven marketing campaigns. Our platform is renowned for its ability to produce authentic, high-performing content that resonates with audiences, driving significant business impact for our clients. The Product Marketing Manager (PMM) will play a crucial role in driving the success of our AI-powered products and services by developing and executing innovative marketing strategies. This role requires a deep understanding of the product, market, and customer needs, as well as the ability to leverage data and technology to drive results. The PMM will work closely with the Director of Product Marketing and collaborate extensively with sales teams across multiple locations, including Chicago, New York, Arizona, and London.

Responsibilities

• Conduct in-depth market research to understand customer needs, market trends, and competitive landscape, using advanced analytics tools to derive actionable insights.
• Develop clear, compelling product positioning and messaging that showcases our AI capabilities and differentiates Popular Pays in the marketplace.
• Plan and execute data-driven go-to-market strategies for new product launches, including defining target audiences, marketing channels, and success metrics.
• Organize and manage both virtual and in-person events to connect brands with creators, showcasing the power of our platform and fostering community engagement.
• Create and provide sales teams with cutting-edge tools, materials, and training they need to effectively sell Popular Pays products, including developing interactive sales decks, AI-powered product demos, and comprehensive competitive analysis.
• Collaborate with the content team to produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and social media content.
• Plan, execute, and measure multi-channel marketing campaigns to drive product awareness, adoption, and customer engagement, utilizing marketing automation tools and AI-driven insights to optimize campaign performance.
• Gather and analyze customer feedback using advanced analytics tools to continuously improve product offerings and marketing strategies.
• Work closely with product development, customer success, and operations teams to ensure cohesive and effective marketing efforts.
• Set, track, and report on key performance indicators (KPIs) for all marketing initiatives, using data to drive decision-making and demonstrate ROI.

Requirements

• 3-5 years of experience in product marketing in B2B SAAS, preferably with the digital marketing industry.
• Deep understanding of influencer marketing, content creation, and social media platforms.
• Experience in organizing and managing events, both virtual and in-person.
• Excellent communication, presentation, and storytelling skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Experience with market research, data analysis, and marketing analytics tools (e.g., Google Analytics, Tableau, Mixpanel).
• Strong collaboration skills and ability to work with cross-functional teams.
• Strong orientation of AI concepts and tools and passionate towards applying in marketing and content creation processes.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• 401(k) matching
• Dental insurance
• Paid time off
• Stock options
• Vision insurance
• Work from home
• Work from home stipend
• $3,000 per year provided for lunch
• $1,000 Yearly Learning, Development, and Wellness budget
• 21 Days of PTO
• Birthdays off! Take a free day off during your birthday month to celebrate.