Product Marketing Manager, Brand Ads SMB

$86,737 - $232,000/Yr

Tiktok - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is currently seeking an experienced product marketing professional with a background in media to lead the go-to-market strategy for Brand Ads within our Small Business Team. As a vital member of the SMB Growth team, this role requires close collaboration with in-market sales leadership, product teams, retention & lifecycle experts, all within a high-growth environment. The ideal candidate should possess strong leadership skills, prioritize effectively, solve problems, drive cross-functional alignment, and be an expert in our ads platform and ecosystem. Candidates must have prior experience in brand ads and be familiar with Small and Medium-sized Business (SMB) marketing. In this role, you will own the revenue goal and go-to-market strategy for Brand Ads targeting SMB clients. You will utilize qualitative and quantitative data to identify various customer segments and product solutions. Understanding the product's value proposition and translating it into compelling messages for customers, prospects, and internal stakeholders will be key. You will also collaborate with cross-functional teams worldwide to ensure flawless execution of the go-to-market strategy. At TikTok, creation is at the core of our purpose. Our platform is built to help imaginations thrive, and this is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. Join us and be part of a team that creates together and grows together, driving impact for ourselves, our company, and the communities we serve.

Responsibilities

• Own the revenue goal and go-to-market strategy for Brand Ads targeting SMB clients.
• Utilize qualitative and quantitative data to identify various customer segments and product solutions.
• Understand the product's value proposition and translate it into compelling messages for customers, prospects, and internal stakeholders.
• Collaborate with cross-functional teams worldwide to ensure flawless execution of the go-to-market strategy.

Requirements

• 5+ years of experience working within media in a marketing or product marketing capacity.
• Previous experience in building, selling, or buying brand ads.
• BA/BS degree or above.
• A fast learner with a good sense of judgment and original thinking.
• Ability to thrive in ambiguity and adapt quickly to change.
• A commercial mindset with a track record of delivering against challenging performance goals.
• Excellent communication, presentation, and analytical skills.
• Customer service orientation and experience working in a client-facing capacity.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with a company match
• Dental insurance
• Vision insurance
• Short/Long term Disability insurance
• Basic Life insurance
• Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) Options
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym reimbursement
• Cellphone service reimbursement