Amazon - New York, NY
posted 3 months ago
North America Stores Marketing is on a mission to make Amazon the most-loved shopping destination. We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing new and timely ideas. The Category & Launch Marketing team delights customers by driving discoverability of new-to-Amazon brands across key categories like Fashion, Fitness, Beauty, Home, and CE, shifting their perception of Amazon and motivating them to shop. We are looking for a creative, customer-obsessed, organized, and analytical Product Marketing Manager to lead new-to-Amazon brand and selection launches on behalf of North America Stores. The ideal candidate is a strong product marketer who is data-driven, detail-oriented, and comfortable with ambiguity. You will partner with designers, copywriters, channel owners, and cross-functional stakeholders to develop and execute against traffic-driving strategies, including the management of asset production, targeting, and experimentation. As a leader on the team, you will be expected to influence across the organization, streamlining processes and implementing simplified solutions. You will contribute to go-to-market (GTM) narratives and flashes, present to leadership to secure alignment, and interface directly with new-to-Amazon brands in preparation for launch. This role provides a great opportunity to make an outsized impact by driving discoverability and engagement across onsite and offsite channels.