Product Marketing Manager, Cardiopulmonary (Remote)

LivaNova - Aurora, CO

Full-time - Mid Level

Remote - Aurora, CO

1,001-5,000 employees

Computer and Electronic Product Manufacturing

About the position

The Product Marketing Manager for Cardiopulmonary at LivaNova is a pivotal role focused on driving software adoption and implementation within the healthcare industry. This position requires a strong background in product marketing, particularly in hardware and software, to transform the company's Cardiopulmonary product offerings in the digital healthcare landscape. The manager will align marketing strategies with regional tactics, collaborate with technical specialists, and equip the sales team with necessary tools and knowledge to succeed in a competitive market.

Responsibilities

• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape; translate insights into execution.
• Develop and maintain relationships with advocates and key opinion leaders.
• Create marketing tactics for software adoption within the healthcare environment across multiple stakeholders.
• Create optimal messaging and a marketing mix for products with a software integration aspect.
• Serve as the hub between technical, marketing, and sales execution of software.
• Collaborate with cross-functional partners to influence the product roadmap based on North American market/customer needs.
• Work closely with other product managers, senior management, technical service, clinical support, and sales teams to implement strategic initiatives.
• Effectively communicate product strategies, updates, and priorities to internal stakeholders, executive leadership, and external partners.
• Develop content to drive product awareness, engagement, and sales.
• Manage budgets effectively for key projects and ensure achievement of sales and market share goals.
• Monitor the progress of key initiatives, measure impact, and optimize strategies as needed.

Requirements

• Experience in marketing a SaaS product, ideally within healthcare.
• Exceptional written and verbal communication skills; ability to communicate technical concepts to non-technical stakeholders.
• Strong leadership and influencing skills; ability to lead cross-functional teams towards common goals.
• Ability to thrive in a fast-paced environment, manage multiple priorities, and work independently under pressure.
• Familiarity with the medical device marketplace and healthcare environment, ideally with expertise in cardiovascular clinical therapies.
• Ability to instruct and coach on product use and clinical applications.
• Professional demeanor with strong interpersonal skills.
• Ability to meet hospital credentialing requirements.
• Ability to travel domestically (20%) and potentially internationally as needed.