Product Marketing Manager, Central Marketing, Amazon Business

$98,200 - $179,600/Yr

Amazon - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential. Amazon Business is seeking an enthusiastic and self-directed Product Marketing Manager to work closely with stakeholders to create marketing content designed to increase engagement with prospects and customers across the different stages of the buyer's journey, including value propositions and key messaging frameworks by (sub)vertical/industry and solution and assets such as blog posts, customer stories, videos, webinars, etc. The candidate should be able to dive into the details (VOC/persona mapping, adoption data, KPIs) and come up with actionable ways to increase adoption of solutions to customer segments via multiple channels. The ideal candidate is a strong writer and earns trust through performance and relationship building, thinks strategically and analytically about customer challenges and how to align our messaging. This individual will also assess content gaps and work to build assets to fill those gaps. The right candidate should have a strong record of delivering results timely and effectively. You will be part of the Central Marketing team, responsible for Amazon Business' messaging worldwide and will work closely with product marketing and marketing partner teams including acquisition, adoption, field, and regional marketing.

Responsibilities

• Serve as the subject matter expert for a specific vertical/industry and/or solution for our broader Amazon Business stakeholders, in addition to owning the management, deliverables, and reporting of marketing materials.
• Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
• Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress through their procurement lifecycle.
• Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams.
• Ensure Amazon Business marketing partner teams are equipped with messaging, assets, and offerings to effectively engage customers and address their challenges.
• Build strong relationships across with Global and Geo (North America, Europe and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localizing Geo-relevant content.
• Provide clear, consistent, and frequent communication to global stakeholders to ensure clarity on content activities, status, goals, and results.
• Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance.

Requirements

• 2+ years of professional non-internship marketing experience
• Bachelor's degree
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience writing, curating, and adapting short and long form content to support B2B marketing campaigns and proven ability to show high attention to detail in relation to proofing, editing, and content execution.

Benefits

• Full range of medical, financial, and/or other benefits
• Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.