Product Marketing Manager, Clinical

$100,000 - $125,000/Yr

Stiftelsen Norstella - Des Moines, IA

Full-time - Mid Level

Remote - Des Moines, IA

Professional, Scientific, and Technical Services

About the position

The Product Marketing Manager, Clinical at Citeline is responsible for developing and executing comprehensive product marketing strategies that enhance product awareness, adoption, and growth. This role requires collaboration with the product team to translate technical features into compelling value propositions, ensuring alignment with market needs and competitive landscape.

Responsibilities

• Gather customer insights to better understand market problems and what customers are looking for to solve those problems.
• Conduct market research to stay abreast of industry trends, competitive products, and customer needs, and communicate findings to internal stakeholders.
• Document and maintain key competitor profiles for product and commercial teams.
• Recommend industry-specific enhancements for the portfolio of products to the Product Management team.
• Define product suitability for target industry segments and personas, including persona journeys.
• Develop and refine product positioning and messaging that resonates with the target audience.
• Collaborate with the product team to understand key features and benefits and translate them into compelling, customer-centric messaging.
• Work with marketing teams to help them understand the key market personas and product capabilities.
• Support the development of key sales enablement tools with sales and marketing teams.
• Lead the development and execution of go-to-market plans for new product launches and feature releases, including the creation of a Product Marketing Playbook.
• Work closely with cross-functional teams to ensure alignment and successful execution of go-to-market initiatives.

Requirements

• Experience in dynamic, fast-moving technology organizations.
• Proven ability to work cross-functionally and build trust at all levels of the organization.
• Excellent communication and presentation skills, with the ability to simplify complex concepts.
• Self-starter with an entrepreneurial mentality and experience in complex projects across multiple teams.
• Exceptional written and oral communication skills, adaptable to different audiences.
• Strong commercial focus with the ability to create business cases for market-leading products.
• Passion for building and nurturing relationships with customers.

Nice-to-haves

• Experience in the pharmaceutical or healthcare industry.
• Familiarity with product lifecycle management.

Benefits

• Medical and Prescription Drug Benefits
• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
• Dental & Vision Benefits
• Basic Life and AD&D Benefits
• 401k Retirement Plan with Company Match
• Company Paid Short & Long-Term Disability
• Paid Parental Leave
• Education Reimbursement
• Paid Time Off & Company Holidays